Networking 101

Generation Y is the known as the most networked generation ever. Meaning we maintain connections with persons from our past over longer periods of time and often look for opportunities to connect with new folks. Facebook and LinkedIn are standards at this point and we use them to reach out and digitally touch (or poke in Facebook speak) friends from past, present, and into the future.

Unfortunatley for the enterprise, all this personal networking is one factor that leads to higher turnover of younger employees. It is nothing new to get a job through a close friend but what has changed is the medium job inquiries are received and how close that friend actually is. It is not uncommon for me to get a Facebook invite from a “friend” in my network looking for applicants or to get a LinkedIn question from a headhunter who queried something in my profile. I think part of being so highly networked is our willingness to post personal information all over the Web in various forms and locations. The social networks facilitate the sharing of this information and opens the discussion about employment opportunities.

It’s not just social networks either. Maybe some of you out in the blogosphere have given or received job offers based on a blog. Maybe you’ve initiated a conversation with someone based on their expertise shown in a discussion forum.  Simply put, Millennials continue to make their mark all over the Web, continually expanding their networks; one page, one profile, one post at a time.


2 Responses to Networking 101

  1. robsalk says:

    Good points. I’m thinking the next set of hot social networking technologies are those that enable personal reputation management, personal search optimization (so you can be found by the people you want to be found by), and some kind of meta tools to manage multiple social networks at once. Personally, I find the career development potential of these systems limited by the amount of time and overhead it requires to maintain them separately. Once you can gather all the strands of your online “self” together in a nice bundle, it will be a lot easier for (the right) potential opportunities to find you.

  2. DanO says:

    I completely agree with your points and Rob’s comments.

    For employers, this drives home not only the importance of quality relationships with employees and a workplace that adapts to different types of workers, but also how a good relationship between employees and direct reports will assist in opening up conversations when this inevitable recruiting happens.

    I know I’ve had multiple conversations where I’ve spoken with employees about the fact they are great employees and I know they will get recruited, headhunted and searched out… and when it happens, to let me know,so we can have good discussions on where they area , where they are going, and what if anything we can do to make sure their employment experience is where they want it.

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